Marketing plan: A key tool
A marketing plan is one of those strategic documents you won’t want to be without, even though you can conduct business without one. No one is going to refuse to do business with you if you don’t have a plan to market your business, but having one can help you save time, effort and money. […]
Are white papers viable?
At one time, white papers were a “go-to” research tool, valued by vendors and prospective buyers alike. Today, you’re much less likely to find white papers, and less likelier still to find white papers that serve their traditional purpose. What is the value of a white paper, and why are they disappearing from the B2B […]