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Category: Content marketing

What goes into a good case study?

In the last post, I discussed case studies and how they can be part of your content marketing strategy. In this post, I’ll look at case studies again and discuss how you can make them useful to your readers. A case study support the investigators With regard to your content marketing strategy, what gets the […]

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The case for case studies

Marketers are all about content-based marketing because customers are all about content. The division among these two groups comes about when the content supplied by marketers doesn’t meet the needs of customers. Which, if you ask the customers, is about 95% of the time. So where do case studies come in, and what is their […]

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