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Category: Sales support

Proposal writing: the cost of responding to a RFP

Putting together a response to a Request for Proposals (RFP) takes time. As the old adage says, “Time is money.” But what is the actual cost of responding to a RFP? How much weight should that carry in your decision to respond or not? What is the real cost of in-house proposal writing? In the […]

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Proposal writing: creating a realistic proposal calendar

There’s nothing worse than finding the ideal RFP for your business, only to find that the response is due in three days. Pulling together a winning proposal response takes time and effort. Unfortunately, the best proposal writing in the world can’t save a hastily prepared response. Managing the proposal writing calendar is one way to […]

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What goes into a good case study?

In the last post, I discussed case studies and how they can be part of your content marketing strategy. In this post, I’ll look at case studies again and discuss how you can make them useful to your readers. A case study support the investigators With regard to your content marketing strategy, what gets the […]

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The case for case studies

Marketers are all about content-based marketing because customers are all about content. The division among these two groups comes about when the content supplied by marketers doesn’t meet the needs of customers. Which, if you ask the customers, is about 95% of the time. So where do case studies come in, and what is their […]

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