What goes into a good case study?
In the last post, I discussed case studies and how they can be part of your content marketing strategy. In this post, I’ll look at case studies again and discuss how you can make them useful to your readers. A case study support the investigators With regard to your content marketing strategy, what gets the […]
Content based marketing in 2016
While you may have only recently heard the term, there’s nothing new about content based marketing. Content based marketing is the creation of materials that are designed to attract and retain customers. For example, it’s not unusual for a food producer to create a free cookbook or distribute free recipes that naturally feature the company’s […]